Many users spend most of their waking hours online and consume more content than ever before, which they can reach through a wide variety of devices, often using more than one at a time. Abinsula offers customized solutions as well as a constant data monitoring service.
The digital business unit has created for Monrif group spa, an important publishing reality that manages four national newspapers read by over four million readers, a solution for the online purchase and enjoyment of its newspapers through digital leaflets. In the world of digital publishing the ease of multi-channel fruition is a challenge that the Monrif group wanted to take up, for this reason Abinsula has tried to make the digital experience as similar as possible to the paper one. The solution allows to acquire subscriptions and enjoy news via app (iOS and Android) and via web with a scalable structure through the AWS cloud that provides simultaneous access to more than one hundred thousand users. Through this innovation the Monrif group has had a boost in the digital world, expanding the range of exposure of its newspapers and succeeding in capturing an even wider audience.
On behalf of four European companies in the Media and Telco sector, our digital business unit has developed, web and mobile applications for account, viewing of video content management, control of consumption and content on demand, up to activation of new subscriptions and recharges for thier telephone account. The developed apps are now in the top 10 apps in the sector with very high download rates and feedback traffic from users, which are sometimes managed also in realtime chat. The main difficulty faced and resolved by Abinsula concerned the complexity of the apps developed and the management of their multiple versions, especially the Android ones – nearly 20 – which had to remain perfectly compatible with each update given the large extent of target customers.
Abinsula, in collaboration with Greenshare, has developed two mobile applications (iOS and Android) for the optimization of the service delivery and use process.
Abinsula has integrated an android app to the smart card that perfectly interfaces with the system for issuing and reloading digital cards via NFC.
Abinsula is a supplier for SNAI group, the main Italian operator for sports betting, having created a custom CMS to make it easier to use content via the web.